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Quality Content: Don’t Make That Bad Post

Notebook in front of computer for quality content creation

Let’s talk about something important: the shift towards quality content. Thanks to the rise of AI and the endless array of platforms available, we’re living in a time where everyone’s putting out content left and right. Remember 5 years ago? When every post was seen, viewed and liked? Those days are over. But here’s the thing – in the middle of all this content chaos, there’s one thing that’s become the new unforgivable sin: crappy content.

Gone are the days when you could get away with churning out post after post without much thought. Nowadays, content consumers are craving substance. They’re tired of thin analogies, irrelevant imagery, and those generic transitions that scream “robotic.”

So, what exactly makes a post bad? It’s not just about typos or formatting mishaps. It’s about the lack of heart, the absence of a real connection with your audience. It’s about posting stuff that feels like it was churned out by a content machine, lacking any genuine human touch.

In today’s world, authenticity is key. Be real. Be yourself. Your audience wants to hear from real people, with real stories and real experiences. They’re on the lookout for content that speaks to them on a personal level, that resonates with their own thoughts and emotions.

So, how can you ensure your content doesn’t fall into the bad post category? Here are a few tips:

  • Quality Over Quantity: Instead of stressing about churning out content non-stop, focus on creating pieces that actually mean something. Take the time to research your topics, share personal insights, and aim to spark real conversations.
  • Be Yourself: Don’t be afraid to let your personality shine through in your content. Share your quirks, your stories, and your opinions – that’s what makes you unique, after all.
  • Pick the Right Pics: Images can add a lot to your content, but they have to be the right ones. Skip the generic stock photos and opt for visuals that actually enhance your message.
  • Nix the Clichés: Say goodbye to those tired old transitions like “lastly” or “in conclusion.” Get creative with your segues and keep your audience engaged from start to finish.

Ok, it’s  time to say goodbye to crappy content. Time to embrace quality, authenticity, and realness in everything we create. It might take a bit longer but the time is worth it. 

Are you finding that you really don’t have the time to create real, quality content? Contact our team at TRO. We create all kinds of content for our clients that will help you reach your goals whether they are brand awareness, education, or leads.