A Fractional CMO (Chief Marketing Officer) is a seasoned marketing pro that understands how to drive business results with marketing. They make your goal their goal, and go to work building and executing a strategy to achieve that goal.
A Fractional CMO helps with customer acquisition, sales development, brand growth and most importantly company growth. The fractional part is the best part. Your company gets executive experience without the full-time cost.
You gather marketing needs and strategies
You hire a marketing agency or freelancer
You manage the output and relationship
Now YOU are the CMO, plus everything else you were doing
Fractional CMO goes to your existing meeting
They understand your business drivers and needs
They build and execute a strategy and report progress
You pay a fraction of the cost of a full time CMO, but still get the benefits
After accumulating extensive experience in marketing and sales, Isaac embarked on his entrepreneurial journey, establishing his own marketing firm in 2010. Specializing in a comprehensive array of services, including lead generation, video creation and production, social media management, website development, and SEO campaigns, his firm, TRO, has evolved into a prominent player in the digital marketing landscape, catering to the needs of numerous clients.
With a solid foundation built over 14 years of building, managing, and expanding his business, Isaac possesses a solid understanding of what it takes to thrive in today’s competitive market. His diverse clientele spanning technology, healthcare, professional services, and construction sectors speaks volumes of his adaptability and leadership prowess, enabling him to effectively navigate and lead in various business environments
Typically, an engagement will be for 15-40 hours per month.
Fractional CMO’s are expected to understand business drivers, create plans to achieve business goals, and rally an existing or outside team to deliver those results. Lastly, they are tasked with reporting to leadership results for resources spent.
No. A fractional CMO is an experienced marketing leader that listens, creates strategies, and leads the existing marketing team, or hire an external one, to carry out the marketing plan.
Agreements are structured on a month-to-month basis, however there is a minimum initial commitment to give the team time to get in stride.
