Website being made stronger for potential selling business

Selling Your Business: Put Work into Your Website

Having a basic website that checks all the boxes is what most people want. But when contemplating selling your business a different tact toward the website would be a good idea. Making a Good First Impression on Potential Buyers Your website is often the first point of contact potential buyers

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No matter what size company you own, marketing is important

Effective Marketing: Make it the Name of the Game

Getting away with little to no effective marketing is doable. In some industries. To a certain level. And the companies that enjoy the extra budget they don’t have to spend are actually paying a big price in the long run. Why? Companies that prioritize marketing gain a strategic advantage over

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For a great website conversion you need a great website that's easy for the customer to use

Conversion: The Best Part of Web Traffic

Let’s embark on a journey that’s not just about clicks and views but about turning those digital footprints into meaningful connections. We’re talking about the exhilarating realm of lead conversion on your website.  Image: you’ve got a website that’s sleek, stylish, and packed with compelling content. You’ve put in the

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Image of different marketing elements with marketing videos in the middle

Marketing Videos Steal the Show

Are you a content enthusiast? Let’s talk about the reigning champ of the digital world: marketing videos. They’re not just any type of content; they’re the rock stars, the headliners, the crowd-pleasers. So, why exactly are marketing videos stealing the spotlight? First off, let’s address the elephant in the room:

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Using a fractional cmo will relieve stress and give you back time

Fractional CMOs: Disrupting the Norm

In the relentless hustle of today’s cutthroat business arena, staying ahead means ditching the old playbook and embracing the disruptors. Enter the Fractional Chief Marketing Officer (CMO), the secret weapon in the arsenal of companies looking to shake things up and dominate their markets like never before. Gone are the

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Picture of head with AI over it implying AI content

The AI Cringe Factor

In today’s digital age, Artificial Intelligence is like a trusty sidekick, helping us save time, effort, and gain valuable insights. But sometimes, when we rely too heavily on it, things can get a bit awkward. Let’s chat about how we can use AI smartly without losing our cool. AI tools

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Viewing website on mobile device

Mobile Optimization: Is Your Website In Danger?

So many more people than you think are looking at your website on their phone. A LOT more. With the majority of internet users accessing websites through mobile devices, neglecting mobile optimization can have detrimental effects on user experience, engagement, and ultimately, your bottom line. Picture this: you’ve spent countless

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Notebook in front of computer for quality content creation

Quality Content: Don’t Make That Bad Post

Let’s talk about something important: the shift towards quality content. Thanks to the rise of AI and the endless array of platforms available, we’re living in a time where everyone’s putting out content left and right. Remember 5 years ago? When every post was seen, viewed and liked? Those days

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Marketing team around a table working together on a project on their laptops.

Marketing Team: The Power of Collaboration

In the fast-paced world of marketing, it’s easy for companies to get stuck in a rut. With only one content creator or marketer calling all the shots, it’s challenging to keep up with the ever-evolving landscape of trends, strategies, and opportunities. That’s where leveraging an outside marketing team comes in.

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